Serena | Floral Grace Midi Dress
Serena | Floral Grace Midi Dress
Serena | Floral Grace Midi Dress
Serena | Floral Grace Midi Dress
Serena | Floral Grace Midi Dress
Serena | Floral Grace Midi Dress
Serena | Floral Grace Midi Dress
Serena | Floral Grace Midi Dress
★ ★ ★ ★
4.7/5 | 3,731+ reviews

Serena | Floral Grace Midi Dress

£120.00 £39.95 Save 67%
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Free delivery across the UK
30 Day returns and exchange
10,836 Satisfied Customers
Colour
Size
Summer Sale Update: Due to high demand during our Summer Sale , only a few units are in stock! If you can still click 'Add to Cart,' it’s still available.

Natural elegance with a soft, feminine touch

Our popular Serena dress is designed for women who want to feel confident, graceful, and effortlessly put-together for any occasion. The flowing silhouette and delicate floral design create a flattering look that enhances your natural shape with ease. This best-selling style is perfect for moments when you want to feel light, elegant, and comfortable all day long.

Why You'll Love The Serena | Floral Grace Midi Dress

  • Flattering flowing fit - Gently enhances your shape while offering a comfortable, relaxed feel.

  • Elegant floral design - Adds a soft, feminine touch that never goes out of style.

  • Balanced silhouette - Creates a graceful shape that suits a variety of body types.

  • All-day comfort wear - Keeps you feeling at ease from morning to evening.

  • Perfect for special moments - Ideal for garden parties, events, or summer occasions.

Shop Now: Up to 70% OFF + Free Shipping All Over UK Today Only

We are offering free shipping within UK for all orders.

We ship our packages with a Track & Trace code so you can always monitor your order.

You will receive the Track & Trace code via email within 1-24 hours after placing your order

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at support@fletcherandblackwood.com and let us know the reason for the return so we can process your request correctly.

Loved by women across the UK

★★★★★

“The package arrived safely and looked beautiful. Very happy with my order.”

Janice L.
London - 9 hours ago
★★★★

“My dress arrived quickly and fits beautifully. Fletcher & Blackwood feels so easy to shop with."

Anna M.
Coventry - 1 day ago
★★★★★

“I ordered the wrong size at first, but Fletcher & Blackwood helped me find the right fit quickly. Very happy in the end."

Maeve D.
Belfast - 3 days ago
★★★★★

“I ordered the wrong size at first, but Fletcher & Blackwood helped me find the right fit quickly. Very happy in the end."

Victoria C.
Aberdeen - 1 week ago
★★★★★

“I had a question about my order and it took a little time to sort out, but customer service was helpful and made things right.”

Agnes E.
Chester - 1 week ago

Money-Back Guarantee

We truly believe in the quality of our clothing – and we're confident you’ll love it too. That’s why we offer a hassle-free 30-day money-back guarantee.

If you’re not completely satisfied with your purchase, simply return it within 30 days and receive a full refund – no questions asked.

Combine and receive up to 20% extra discount!

Founded by Two Sisters

Fletcher & Blackwood was founded by two sisters in the UK with one simple belief: women deserve to feel comfortable, confident, and beautiful in what they wear.

They wanted to create a place for women who felt that fashion had become too focused on trends, and not enough on how women actually feel — the feeling of softness, ease, confidence, and quiet elegance.

That is why every piece at Fletcher & Blackwood is chosen to flatter gently, feel comfortable on the body, and bring back that lovely feeling when you look in the mirror and feel good again.

For the sisters behind Fletcher & Blackwood, fashion is not about changing who you are. It is about helping you feel like yourself again — feminine, valued, comfortable, and confident.

Fletcher & Blackwood was created for women who deserve to feel good every single day.

With love,
The Sisterhood Fletcher & Blackwood

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

SECURE PAYMENT

Your payment information is processed securely. We accept Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.

FAQs

Yes, we ship in United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free express shipping in all orders.

No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.

You can reach us via our support email support@fletcherandblackwood.com Our team typically responds within 24 hours.

You can return items within 30 calendar days of receiving them.

Return shipping costs are the buyer’s responsibility.

Approved refunds will be issued to your original payment method.

Orders are typically processed within 3 business days after being placed.

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our order tracking page and enter your order number or email address.